Volvo Bucks the Trend
Volvo has been bucking the trend with UK sales up in 2008 putting the company in an extremely strong position to weather the current economic climate.
Volvo has been bucking the trend with UK sales up in 2008 putting the company in an extremely strong position to weather the current economic climate.
- Sales of new Volvo cars increase by almost 11% in 2008
- Market share increases by 25%
- Fleet Sales increase by 29%, and end-user company car registrations by 33%
According to figures released by the Society of Motor Manufacturers and Traders (SMMT), Volvo enjoyed a sales increase of 10.98% in comparison to 2007. Market share in the UK was also up 25% on the previous year - rising from 1.25% to 1.56%. This strong end to the year has also been carried over in the early days of 2009 with sales up 16 per cent compared to the same period last year.
Volvo sold a total of 33,358 cars during 2008 and was one of only nine manufacturers on the 52-strong SMMT list to have experienced positive sales growth. The results are in marked contrast to the new car market as a whole, which experienced an overall drop of 11.32% in 2008 - equivalent to 272,212 fewer cars sold to UK customers.
- Volvo C30 SportsCoupe – sales up by 27.6% in 2008
- Volvo S40 – sales up by 39.4% in 2008
- Volvo V50 – sales up by 68.8% in 2008
- Volvo V70 premium estate - sales up by 9.6% in 2008
Volvo expects this trend to continue in 2009 particularly with the expansion of its economical new DRIVe range of vehicles.
DRIVe variants are available on C30 SportsCoupe, S40 Saloon and V50 Sportswagon models, all of which are fitted with the 1.6-litre diesel engine and are capable of returning more than 62mpg on the combined fuel economy cycle. Meanwhile, emissions of just 118g/km in the S40 and V50 and 115g/km in the C30 mean they also qualify for Band B road tax at £35 per year. Company car users who choose an S40 or V50 DRIVe can enjoy big car comfort with low Benefit In Kind (BIK) tax bills.